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Breaking through
Burt Rosen | October 24, 2009 | Comment
I love working on this project for a few reasons.
Launching a brand is always fun and a great challenge. The ability and expectation of creativity in a brand launch is exciting and I think its when most breakthrough work is done.
Secondly, the concept of transparency, and direct dialogue in normal people-speak is rare but fantastic. A lot of people talk about transparency, but most companies are afraid to embrace it. The Grove School is founded on transparency and showcases honesty, authenticity and credibility in every effort.
Lastly, I am a dad who adores his kids and believes in every thing we put into market with The Grove School. My kids love and respect the outdoors, understand health (and of course eat some junk food!) and aren’t interested in superficialities. The Grove School concept is one that I can really believe in.
Burt oversees outreach and online community building, which makes him responsible for all things digital. He wishes his 2 children, now 8 and 11, had something so socially conscious when they were younger.
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